Every business depends on growth to succeed, which is why CEOs and business owners focus so much of their daily efforts on how best to grow their enterprise.
But there’s also the risk of too much growth.
Whether you define growth as making key investments, identifying and penetrating your core customer base, or scaling operations to see a profit, “growth is also about slowing down,” say Karl Stark and Bill Stewart, contributors to Inc. If your business experiences too much growth or it grows by acquiring the wrong type of customers, the result can be failure—just as surely as if there was no growth at all.
Stark and Stewart are managing directors and co-founders of Avondale Strategic Partners, a Chicago-based advisory firm that focuses on growing companies. When strategizing about growth for your business, they suggest keeping these factors in mind.









