The reasons behind the decline of many companies can be attributed to what Brian Moran, CEO of Brian Moran & Associates, calls the Five Poors. In a post for Open Forum, Moran offers a diagnosis and treatment for each of these common business shortfalls:
The solution, says Joe Pulizzi, founder of Content Marketing Institute, a Cleveland- based education and training organization, is to become your customers’ “go-to informational source.” As he notes in a piece for Entrepreneur, “This type of quality storytelling can act like steroids for your search rankings and social media, as customers share with their networks.”
Pulizzi cites the success of Boulder, Colorado-based Copyblogger Media in the arena of content marketing. Copyblogger Media is in the business of selling software, but its daily blog posts also draw more than 200,000 regular subscribers. The company’s revenue growth “comes from having a loyal audience who will buy their products because they trust their content.”
Pulizzi offers six content marketing principles your company should live by:
Once a person attains the position of CEO, is improvement really necessary? You’ve become the leader, after all, and it seems only natural that you’ve achieved all you need to remain successful in your job.
This attitude is misguided and self-defeating, says Joel Trammell, a contributor to Forbes. “Continuous improvement is vital to performing well as a CEO,” he writes. “The best ones make time for it, because they see it as an investment in themselves and their company that will pay off in real dollars down the line.”
Trammel offers these tips for continuous performance improvement:
It happens to every leader at some point in his or her career – a vague unhappiness with your job, frustration with circumstances beyond your control, a sense that no matter how hard you work, nothing much is getting done. It’s all part of what executive coach Mary Jo Asmus calls the leadership struggle, and while getting out of that struggle may not be easy, change is possible.
In a recent post for Smart Blog on Leadership, Asmus outlines steps you can take to ease leadership struggle, “clearing your heart and your mind for making decisions and taking action that will send you on your way to greatness.”
Your new employee shows up on her first day a little bit nervous (or maybe very nervous) about what lies ahead. You – and many small business owners like you – are probably nervous as well, hoping that the time, energy and money you invested in hiring this person will pay off.
At the end of that first day, says Eric Chester, author of Reviving Work Ethic, “there are four questions rolling around in [the new hire’s] mind that will determine whether they will be with you for the long haul” or if this is just a pit-stop on the path to their next job opportunity.
Yet, as noted by Andrew Benett, global president of Havas Worldwide, “the people in our employ continue to be neglected, taking a backseat to the various other matters that occupy our workdays.”
In a recent article for Fast Company, Benett offers “tips” on how to lose “your most dynamic, highest-potential employees.” His litany of worst practices (that is, things not to do) include:
Solving problems is what great leaders do best. They understand the importance of minimizing the occurrence of problems, which in turn means confronting problems head-on before they run out of options.
“A leader must never view a problem as a distraction,” says business strategist Glenn Llopis, “but rather as a strategic enabler for continuous improvement and opportunities previously unseen.” In a recent post for Forbes, Llopis outlines “the four most effective ways to solve problems.”
This is the time of year when many people take their well-earned vacations – all well and good, unless it disrupts productivity and slows progress on important business initiatives. Enter: The year-end business slump.
For a long time in his career, Mike Brown of The BrainZooming Group found “year-end meant planning January kickoff meetings.” Some of these meetings required only a few people while others involved thousands.
They understand that gathering together a group of talented individuals and offering them the chance to merge their talents often results in a burst of energy and creativity – from which great new ideas arise.